Wednesday, 8 February 2017

Major Project Influences (15): 'Instagram'


There’s no doubt that, when it comes to new technology, I’m a bit of a Luddite. This applies particularly to the use of mobile phones (I just use my smartphone for making phone calls and sending text messages, as well as very occasionally for taking photographs on the rare occasions when I don’t have a camera handy) and social media (I don’t use ‘Facebook’ or ‘Twitter’ and see no reason for doing so in the future). However, my images do occasionally find their way onto others’ ‘Flickr’ accounts (see, for example, some Antarctica images at https://www.flickr.com/photos/naturetrek/sets/72157667613083114 if you don’t believe me) and I am starting to take an interest in some of the most interesting of the millions of images that are downloaded every day onto others’ ‘Instagram’ accounts.

‘Instagram’ is essentially designed for (mainly) young mobile phone users with apps that allow them to instantly process, download and share their phone images with others via the internet. Often the mobile phone is their only camera. Many people use ‘Instagram’ simply to share pictures of family and friends, show where they are on holiday at any given time, etc. However, as one would expect from young, bright, socially aware people who perhaps have no interest in pursuing photography as a career but are full of ideas, some really creative images are appearing on peoples’ ‘Instagram’ accounts. I wouldn’t have any knowledge of this if it were not for the fact that a rash of books, featuring some of (I assume) the most creative ‘Instagram’ work around, were not appearing in the ‘photography’ sections of major booksellers.

Producing books of some of the best ‘Instagram’ images and selling them at (Waterstones) prices of £8 to £17 must be ‘money for old rope’ as far as publishers are concerned, but for mugs like me who look at and occasionally buy these books, the creativity behind some of the images is a regular source of ideas and inspiration. My work is heavily influenced by the creativity provided by others and some of the ‘Instagram’ images that I have found have had a direct or indirect influence on my current project work. Perhaps the most influential book has been ‘Insta Grammar Nordic’ (Lannoo), which features images by a variety of Nordic mobile phone users. Many of the results are atmospheric and some can have an emotional effect – the images are very evocative of the region. Several of the most interesting images have been downloaded by an ‘Instagrammer’ called ‘@KRISTINENOR’: some of her images can be found at: https://www.instagram.com/kristinenor/. Whilst a wide range of subject matter is featured it is the abstract or semi-abstract images (for example Image 1 and Image 2) that impress me. I haven’t seen the use of huge areas of dark (negative?) space, as in Image 2, before – it may or may not be original, but it seems to me to be a potent weapon in the armoury of a photographer who wishes to create a certain mood and atmosphere in their work. Large areas of light space, as in Image 1, are more commonly seen in images, but the use of a hand (trying to get in?) is again very effective in creating atmosphere, according to how the viewer interprets the image.
Image 1 (Kristinenor)

Image 2 (Kristinenor)

The idea of the photographer holding up a photograph or a photo frame, in order either to highlight a part of the subject matter beyond it or to juxtapose the frame with the remainder of the image, is not new. However, Kyle Steed (@kylesteed; www.kylesteed.com) uses the idea in imaginative ways (Image 3). His work can be found in ‘The Instagram Book’ (Ammo). John Levett (see the separate post in this blog) also uses ‘held’ photographs in his work and these influences have worn off on me, as three of the images in my photo book refer to this type of work.


Image 3 (Kyle Steed)

Other influences have been absorbed but not yet used – they may come in useful for future projects, but there is probably still time for me to develop any particularly relevant ones within the current project. One atmospheric example, shown in Image 4, was produced by Pei Ketron (@pketron; www.penelopesloom.com) and can be found in ‘This Is Happening’ (Chronicle Books). What does the future hold for ‘Instagram’? One thing is for sure: many more ‘Instagram’ books will appear in the coming months and years.


Image 4 (Pei Ketron) 

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